Division · NACE Rev. 2.1
73 Activities of advertising, market research and public relations
active
Includes
These advertising activities are often provided via advertising agencies and media representatives.
Excludes
- activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
What changed from NACE Rev. 2
Per the official Eurostat correspondence table (NACE Rev. 2 → NACE Rev. 2.1):
| NACE Rev. 2 origin | Heading (Rev. 2) | Mapping | Type |
|---|---|---|---|
| 70 | Activities of head offices; management consultancy activities | NACE Rev. 2 division 70 is mapped to NACE Rev. 2.1 divisions 70, 73 | 2:2 |
| 73 | Advertising and market research | NACE Rev. 2 division 73 is mapped to NACE Rev. 2.1 division 73 | 2:2 |
Groups within 73
| Code | Heading |
|---|---|
| 73.1 | Advertising |
| 73.2 | Market research and public opinion polling |
| 73.3 | Public relations and communication activities |
Related codes
Reference data
| Code | 73 |
|---|---|
| Level | Division |
| Parent | N |
| Classification | NACE Rev. 2.1 |
| Legal basis | Commission Delegated Regulation (EU) 2023/137 |
| Source | Eurostat (ShowVoc dissemination platform) |
| Data checked | 2026-07-20 |