Class · NACE Rev. 2.1

74.12 Graphic design and visual communication activities

active

Includes

activities of graphic designers
graphic design of web pages
activities of communication designers
activities specialised in the design of messages and information, taking into account the characteristics and needs of people, corporate objectives, market attractiveness and dissemination media
design and consulting in the content and external appearance of campaigns and communication content; conception and design of visual images (corporate design) and media of corporate communication; brand design and brand updating; determination of visual language (form, colour, typography of publications, didactic illustration of complex and abstract contexts)

design of computer-produced graphics for animations, see 59.11
designing the structure of web pages applying principles of software engineering, see 62.10
web design in combination with programming of web pages, see 62.10

Per the official Eurostat correspondence table (NACE Rev. 2 → NACE Rev. 2.1):

NACE Rev. 2 origin	Heading (Rev. 2)	Mapping	Type
74.10	Specialised design activities	NACE Rev. 2 class 74.10 is mapped to NACE Rev. 2.1 classes 74.11, 74.12, 74.13, 74.14	1:4

Content moved from 74.10 includes:

activities of graphic designers
graphic design of web pages
activities of communication designers
activities specialised in the design of messages and information, taking into account the characteristics and needs of people, corporate objectives, market attractiveness and dissemination media
design and consulting in the content and external appearance of campaigns and communication content, conception and design of visual images (corporate design) and media of corporate communication, brand design and brand updating, determination of visual language, form, colour, typography of publications, didactic illustration of complex and abstract contexts

Code	74.12
Level	Class
Parent	74.1
Classification	NACE Rev. 2.1
Legal basis	Commission Delegated Regulation (EU) 2023/137
Source	Eurostat (ShowVoc dissemination platform)
Data checked	2026-07-20