73.11 — Activities of advertising agencies

Previous NACE Rev. 2 code

73.11

Parent

73.1 — Advertising

Source

Eurostat — NACE Rev. 2.1

Last verified

2026-07-20

Includes

• provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
• planning and organising advertising and marketing campaigns
• placing advertisements in the media
• conceptual work on advertising messages
• managing the course of advertising campaigns
• creation and realisation of advertising campaigns:
  • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
  • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
  • aerial advertising
  • distribution or delivery of advertising material or samples
  • design of stands and other display structures and sites
• conducting marketing campaigns and other advertising services
  • promotion of products
  • merchandising
  • point-of-sale marketing
  • direct mail advertising
  • marketing consulting
  • influencer marketing

Excludes

• manufacturing of advertising material, see section C depending on the type of material
• manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
• installation of stands for fairs and exhibitions, see 43.32
• publishing of advertising material, see 58.19
• production of commercial messages for television and film, see 59.11
• production of commercial product videos (including production of videos for social networks), see 59.11
• publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
• production of commercial messages for radio, see 59.20
• content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39
• market research and public opinion polling, see 73.20
• advertising photography, see 74.20
• postal and mailing activities, see 82.10
• convention and trade show organisers, see 82.30
• advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

Rev. 2 mapping

Official correspondence: Eurostat NACE correspondence tables.

Related NACE codes