Class · NACE Rev. 2.1

73.11 Activities of advertising agencies

active

Includes

provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
planning and organising advertising and marketing campaigns
placing advertisements in the media
conceptual work on advertising messages
managing the course of advertising campaigns
creation and realisation of advertising campaigns:
- creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
- creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
- aerial advertising
- distribution or delivery of advertising material or samples
- design of stands and other display structures and sites
conducting marketing campaigns and other advertising services
- promotion of products
- merchandising
- point-of-sale marketing
- direct mail advertising
- marketing consulting
- influencer marketing

manufacturing of advertising material, see section C depending on the type of material
manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
installation of stands for fairs and exhibitions, see 43.32
publishing of advertising material, see 58.19
production of commercial messages for television and film, see 59.11
production of commercial product videos (including production of videos for social networks), see 59.11
publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
production of commercial messages for radio, see 59.20
content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39
market research and public opinion polling, see 73.20
advertising photography, see 74.20
postal and mailing activities, see 82.10
convention and trade show organisers, see 82.30
advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

Per the official Eurostat correspondence table (NACE Rev. 2 → NACE Rev. 2.1):

NACE Rev. 2 origin	Heading (Rev. 2)	Mapping	Type
73.11	Advertising agencies	NACE Rev. 2 class 73.11 is mapped to NACE Rev. 2.1 class 73.11	1:1

Code	73.11
Level	Class
Parent	73.1
Classification	NACE Rev. 2.1
Legal basis	Commission Delegated Regulation (EU) 2023/137
Source	Eurostat (ShowVoc dissemination platform)
Data checked	2026-07-20